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Curb Appeal: How to
Get Customers Through Your Front Door
"In the real estate industry, it's known
as 'curb appeal'-how
pleasing does the property look before
you walk inside? And more important,
what about it makes you want to walk
inside? No matter what type of store you
have-a mall location, a free-standing
store, or a shopping center site-you can
do many things to increase the curb
appeal of your storefront. Keeping in
mind that your chain/mall/shopping
center might have standards or
ordinances that you must adhere to, see
how many of the following ideas you can
adapt to get customers through your
front door.
· If you have a parking lot, start
there-make sure it's clear of debris and
is in good repair. Is it possible to
reserve the spots that are closest to
your store for your customers?
· Have you been putting off having your
windows
professionally lettered
or updated? Call a graphic artist today
for a consulting session. Too expensive?
Maybe you can barter merchandise you get
at a discount in return for the work. Or
you might band together with neighboring
storeowners for a group discount.
· Choose lettering for your windows/door
that is simple and easy to read.
Upper and lower case letters are easier
to read than all caps. Block letters are
easier to read than script. Skip gothic
fonts altogether. Black/yellow/white is
the color combination that can be seen
from the greatest
distance
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